Here’s what typically happens in organizations trying to automate tasks without clear structure:

• Someone floats an idea—“let’s automate our customer follow-ups.”

• Initial excitement grows.

• But soon, debates surface: Which follow-ups exactly? Which tools? Do we buy software or build internally? Who owns this?

• Multiple meetings pass, but clarity never comes.

• Eventually, everyone quietly moves on to something easier, leaving the idea stuck in limbo.

• Sound familiar?